Tips for designing your about page

This information is for therapists who are creating or updating their website about page.

Broadly speaking an About page is where visitors to a website go to find out information about a company, organization, or individual. It's an opportunity to tell visitors your brand's story, share your vision or mission, introduce team members, and outline your history and achievements.

Visitors to a therapist's website are looking to check the therapist has the appropriate qualifications. They are probably also looking to see if they think they would feel comfortable working with them. 

A therapist about page should include:

• Your name

• What drives you

• Your experience

• Any specialities you have 

• Your credentials or accreditations

• Your Picture 

I would recommend keeping this page as ‘evergreen’ as possible so it doesn’t go out of date. For example, this means not including a running list of all your CPD courses. 

If you are on an accredited register, linking to this is important. You might like to include a sentence or two explaining what the requirements of being on this list are. For example, ‘this accreditation is renewed every year when I meet the CPD, insurance and supervision requirements set out by my governing body.’

If you’ve found this helpful and would like to learn more, watch my other videos or contact me for a chat.